INNOVATION BEAUTY was born from a vision to challenge the traditional approach to beauty and create something truly different.

Founded under the visionary leadership of Ms. Haider, a German innovator recognized for her bold approach to design, artistry, and beauty technology, the brand was built on a passion for innovation, precision, and creativity.

From the very beginning, the goal was to combine aesthetics, advanced technology, and thoughtful design to redefine the beauty experience. Today, INNOVATION BEAUTY represents the fusion of beauty, artistry, and forward-thinking technology.

The inspiration behind the brand came from Founder and CEO Fery Haider, who experienced firsthand how time-consuming and physically repetitive traditional makeup application could be while rushing to prepare for a special occasion. Unable to find an existing solution that addressed this challenge, she developed the first concept for what would later become I-Blend.

Driven by the belief that beauty should evolve alongside modern technology, she collaborated with engineers to transform her vision into an innovative beauty device. Her goal was to create a solution that makes makeup application faster, easier, and more accessible for everyone—from busy professionals and makeup artists to beginners and individuals with physical limitations.

Designed to replicate the flawless tapping technique used by professional makeup artists, I-Blend delivers smooth, natural-looking results while also providing a gentle massage experience that transforms a daily beauty routine into a moment of self-care.

Today, Innovation Beauty continues to pursue its mission of shaping the future of beauty technology by developing intelligent, innovative products that simplify everyday beauty routines. With I-Blend marking the beginning of this journey, the company is already working on future innovations that combine advanced technology and artificial intelligence to make beauty smarter, more accessible, and more enjoyable for everyone.